My personal branding. Neonska (neon-like) is and old nickname of mine given to me by a friend, and I believe it reflects my personality and creative approach. Creating one’s own brand identity can be quite challenging. Since you probably know everything there is to know about yourself, it takes a lot of effort to filter out the noise so the message you’re trying to communicate externally comes out clear.
My goal with this project was to develop a fun, dynamic and versatile visual language. I created the logo and continued deriving different shapes and patterns from it, which I later used in various materials (postcards, tote bags etc.) Alongside the logo, a head icon is also used as an independent recognition mark. The main color scheme consists of B/W and holographic/iridescent flexible color palette, accompanied by a clean and simple typeface.